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Rightkeysonly & Vice beats announce‘BBKB’ their second single exploring toxic masculinity

  • 2 days ago
  • 2 min read

Updated: 2 hours ago

BBKB is a heartfelt interpretation of toxic masculinity from a genderless perspective. Featuring a reflective string section from Bristol-based Berlioz Strings (The Imprints), the song explores the journey of young men, navigating turbulent lives amidst the chaos of the modern world and expectations. BBKB, standing for Baby Boys Killing Boys, explaining how manhood can be perceived through a different lens. BBKB is a collaboration from Cardiff-based vocalist, producer and Disability advocate Rightkeysonly, and Bristol-based producer, educator and creative practitioner Vice beats.


This is the second release from their five-chapter collaborative project supported by Help Musicians, raising awareness for Music Minds Matter, and accompanied by a documentary series amplifying lived experience. Structured across five chapters, Enough explores themes including grief, hope, toxic masculinity, anxiety, addiction and personal boundaries. Each chapter reflects a different stage of emotional processing, creating a narrative arc that moves from confrontation to acceptance and healing.



Rightkeysonly is an award-winning Welsh artist working at the intersection of music and advocacy. A recipient of the 2025 Rising Star (Industry) award and NextGen Fund from Youth Music, she is also the founder of Amplifying Accessibility, supporting Disabled and Neurodivergent music workers. Her practice combines experimental electronic production with socially engaged work, challenging systemic barriers within the music industry. Vice beats is a Bristol-based producer known for his soulful Hip Hop sound and community-driven approach. His work spans collaborations with artists including Blu, Phat Kat and A-Plus, alongside cultural programming and education. He is also the creator of An Afternoon of Dilla, the official UK tribute to J Dilla developed in partnership with Official Ma Dukes, connecting music, heritage and community across live events and releases.


Supported by Help Musicians, the project also supports Music Minds Matter, helping raise awareness for mental health resources available to musicians at all stages of their careers. Enough is set for release on 15th July 2026 via HHV Records and EQ Music.


Rightkeysonly: Keys - Insta

For press enquiries, please email Keys: rightkeysonly@gmail.com


Upcoming release dates:

20th May 2026 - BBKB

17th June - Winning Ticket

15th July - Enough - album release


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